Belt Auction

Prudential California Realty or Coldwell Banker? New Agent Looking to Start?

I'm a new real estate agent, and I'm interviewing with different brokerage office. Does anyone know which office is better, between Prudential California Realty or Coldwell Banker? I'm in the East Bay Area, in San Francisco. Thanks!

Public Comments

1. Well, if you ever plan on moving from Cali, I think Prudential is a better option for you. We don't have hardly any Coldwell on the east coast here. I see Prudential all over though.
2. I recommend that you speak with other agents that work at each company. They can tell you exactly how it is to work there. Also, you'll want to compare the commission schedules to see who pays the best commissions and if you'll need to pay any fees (such as advertising, desk space, etc) or annual dues (such as membership the National Assn of Realtors or the state board of realtors)
3. Every brokerage is different. Pay attention to their pay out plans. With business being tough right now, you want a compensation plan that is not front loaded with a lot of fixed monthly costs, that you will owe regardless of sales. The alternative is to give up a bigger percentage of the commissions you do get, but until you have a sufficient volume of sales and listings going, it's a small sacrifice to make. Play it by ear, literally. When you're in there interviewing take note of how often the phones are ringing. That's a good indicator of where the business is. BTW, my wife ended up at Prudential. Good Luck.
4. Hi cllin13, If you are rying to decide which company, here are some questions you may to ask during interview. 1) What is their market share of the area? 2) What is their turn over rate? 3) What is the compensation structure? 4) What is their training program? 5) What are their marketing strategies? Interview five companies and determine which one best suits your needs. By the way, I am with Prudential Nevada Realty.
5. I agree with Nevada's answer but just to let you know Coldwell Banker, although is well known, is really a stickler with their agents. Every real estate company whether a well known (Prudential,Coldwell,Re/Max,Keller Williams,C-21) or boutique(local companies usually formed by previous agent who gets there Broker license) works on different levels of professionalism. That said you really need to pay attention to all the fees associated with your hanging your license. Also ask about your E & O insurance because it doesn't always cover what you think. Office fees range from desk,phone,internet,copies,faxes,in-house transaction coordinator,escrow fees,in house lender,advertising,etc.